A couple of things moved my brain today. The first occurred while I was in the
middle of my 3-mile power walk – hey, I’ve lost 14 pounds so far. Anyway, while walking past our local
neighborhood park I noticed something different. Next to the tennis courts are two bocce ball courts. In the seven plus years that I’ve lived
here I’ve never seen anyone playing bocce ball and for that matter, I’ve only
seen bocce ball being played in person once before in Grapevine, Texas by some
great grandfatherly Italians.
Today I witnessed not only a few, but a whole club playing competitive
bocce. A couple of the
players came over and told me they meet every Friday morning. I was stunned. I had always wondered why they had
bocce ball courts at this park. In
my opinion it was similar to having a shuffle ball court or croquet field…who
knew there were bocce ball aficionados around here. Maybe I should take up bocce – is it the next big craze.
Well, I doubt that Mark Burnett is developing a TV show
around bocce ball, but the other thing swirling around my head is reality
television. I was listening to an
interview on Marketplace the other
day where they were discussing advertising in this new fragmented audience
era. The expert compared the
number of people watching network TV in 1971 with today and it is staggering
that a hit show on an average night back then was more than all the combined TV
broadcast networks today…on a very good night. With the internet giving us so much freedom to watch
whatever we want at anytime it’s no wonder that broadcasting and the
advertising that supports it are in deep trouble.
That’s why network executives are going to reality TV more
and more, and especially live competitive shows where people want to watch as
it’s happening so they don’t accidentally find out results before they watch
the show while viewing the web or be able to join the social media
conversation, posting comments on social media during the live show – hence the
new instant digital water cooler. This means they are also more likely to view the commercials
that run during the live telecast.
Myself, I’m not that big a fan of reality TV, but tend to
choose competitive shows over any of the other genres. I just don’t understand why anyone
would care to watch the antics of housewives, teen moms, bearded duck hunters
or especially superficial 20-somethings from New Jersey (I’m from Jersey myself
so I know). My favorite
reality show is The Amazing Race, not
only because I have a love for travel, geography and seeing people sleep in
airports, but because I would really love to run the race myself. (I applied
many years ago to go on with my mother-in-law) I think the show is popular
because it’s one of the only reality shows where almost anyone can feel like
they could be a contestant – not just a show for chefs, fashion designers,
models, overweight folks or those who look good in a bathing suit while back
stabbing and not bathing for weeks.
Almost anyone likes to be a tourist and see the world or at least Disneyland. Dancing with The Stars
also is popular for the same reason because a lot of people THINK they can
ballroom dance or would like to learn or have fantasies of being Fred Astaire,
only if they would get their ass off the couch.
The most prevalent reality show genre is the singing or
talent competition and has been popular all the way back to when radio was king,
with Ted Mack’s Amateur Hour and then later on TV with the Ed McMahon hosted
Star Search and others. But it
took some Brits to modernize the genre and turn it into a ratings blockbuster –
I speak of American Idol. Now, I must admit that I’ve been
watching portions of the show since it premiered as, what was once called,
summer replacement programming. It
did fairly well that first season, but wasn’t a super smash hit like the game
show Who Wants To Be A Millionaire
that also premiered as a summer show.
It really took the rapid success of first season winner, Kelly Clarkson
to make Idol a hit and then the
success of Carrie Underwood several years later to add a boost to keeping it a
ratings juggernaut. I hope Simon
Fuller, Ken Warwick and Nigel Lithgow, as well as Fox Television, are very nice
to Ms. Clarkson, Ms. Underwood, as well as Oscar winning Jennifer Hudson for
making the show so successful.
Audiences like success stories and watching young talent develop before
their eyes. I think that’s one
reason season X winner Taylor Hicks never really hit it big because he was
already who he wanted to be while on the show and never changed. There was nothing to blossom.
The Voice, another
popular singing competition show, has yet to produce a legitimate mega star and
so once the gimmick runs its course will probably fizzle out here in the next
few seasons unless that changes. Survivor has had its share of stars
develop from the show including host Jeff Probst who has his own talk show and
Elizabeth Hasselbeck who was a contestant and now a long-time host of The View on daytime TV. Another reason why I like the Amazing Race is that though they’ve had memorable teams, including
some couples from other reality shows, there are no big names coming from the
show. Even host Phil Keoghan is so
unassuming and down to Earth that I doubt he’ll ever be on TMZ punching out a
photog or being the subject of a true Hollywood story.
Back to Idol – this
season has really pointed out the decline of the show and without any more big
stars born from it these last few years I don’t see it lasting too much
longer. This year’s new judges
just don’t have the chemistry of the originals and there has yet to be a real replacement
for Simon Cowell, who left to start his own show The X Factor that hasn’t been the big thing he promised and ranks
below the The Voice in ratings. Without the show producing a mega star
it won’t last too long, either.
The top 10 contestants on Idol
this season are fairly bland and though decent singers don’t seem to have
whatever it is that makes people follow them religiously and buy their music on
iTunes. The same could be said
from last year’s crop, as well.
For even though the show needs a Clarkson and Underwood to keep the
momentum going, the second tier stars help as well. The Clay Aikens, the Daughtrys, the Kelli Picklers, the
Fantasias and others are popular entertainers with successful careers who also
came out of the Idol machine and are
somewhat household names.
I’ll watch American
Idol the rest of the season.
I’ll pick out a few contestants to root for and hope will become
successful, even if they don’t win.
But it’s becoming harder each season without some pieces of coal that we
can watch turn into diamonds. We
need a Clay Aiken transformation or the wonder of seeing Carrie Underwood’s almost
certain anointment to Queen of Country even as a no-nothing girl from small
town Oklahoma. Maybe it’ll happen,
there’s still time but if it doesn’t I look for another reality competition
show to WOW me and grab my viewership.
Perhaps it’s American Bocce. Hmmm…I need to call Mr. Burnett
about this.
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